Resource Center for Artists and Small Businesses

This blog was put together to consolidate the latest web related information, webinars, events, and best practices guides that both artists and small businesses need to be aware of when running an online website and overall business.

Email Marketing Budgets Set For Increase In 2010

January 4, 2010

Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.
In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, [...]

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Does Your Business REALLY Have to be on Twitter?

January 4, 2010

Site Logic’s Matt Bailey isn’t sick of Twitter, he’s just tired of marketers telling their clients they HAVE to be there.  Same with Facebook and whatever other ‘next big thing’ comes down the road.
I couldn’t agree more as businesses need to have a strategy with these tools and a plan on how it they will [...]

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Working with Product Images

January 4, 2010

If you’ve spent any time shopping online you’ve probably seen several websites that have all or mostly the same product images. As a shopper what did that make you think? That all those websites are basically the same?
If nothing about your site stands out to the visitor they’re going to base their purchase decision on [...]

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Email Marketing Tip: Increase Sales With A Coupon

January 4, 2010

Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to [...]

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How to Write Engaging Blogs People Want to Read

January 4, 2010

Thomas Edison famously remarked that  genius was “1% inspiration, 99% perspiration.” For bloggers this  means that if you put your effort into it, you can create a blog that  gathers a following. If you look at a group of bloggers, one with a  worldwide following and the rest with small audiences, the former  will not [...]

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