Attempting to put a price on your work is one of the hardest tasks there is. To do it properly, you have to remove your emotions about your creation and view it solely as a commercial product. You must then assess objectively how it compares with other similar art, consider why they should cost more [...]

I saw the following chart this morning from MarketingSherpa, which backs up a position I’ve held for a long time when it comes to pricing.  There is a belief out that if you release your pricing, it could scare off a prospect, be matched, bettered, or negotiated down.  Thus marketers would rather force the prospect to reach [...]