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	<title>Critical Exposure &#187; PPC Ads</title>
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		<title>Google Adwords to add demographic bidding</title>
		<link>http://blog.criticalexposure.com/2008/01/25/google-adwords-to-add-demographic-bidding/</link>
		<comments>http://blog.criticalexposure.com/2008/01/25/google-adwords-to-add-demographic-bidding/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 19:38:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Ads]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[google adwords]]></category>

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		<description><![CDATA[Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
Google is introducing a new demographic bidding feature in AdWords that will allow you to display your ads to specific gender and age group audiences [...]]]></description>
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		<title>In the News: 1-800-Contacts sues rival over keyword buy</title>
		<link>http://blog.criticalexposure.com/2008/01/18/in-the-news-1-800-contacts-sues-rival-over-keyword-buy/</link>
		<comments>http://blog.criticalexposure.com/2008/01/18/in-the-news-1-800-contacts-sues-rival-over-keyword-buy/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 05:11:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PPC Ads]]></category>
		<category><![CDATA[search advertising]]></category>

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		<description><![CDATA[Online retailer 1-800-Contacts has sued a rival company over that rival&#8217;s purchase of an online search term that cuts a bit close to home, 
reports MediaPost.
The suit was filed in a Utah court against LensWorld over its purchase of &#8220;1-800-contacts&#8221; as a keyword triggering a LensWorld search ad. 
1-800-Contacts is arguing that the use of [...]]]></description>
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