Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
Google is introducing a new demographic bidding feature in AdWords that will allow you to display your ads to specific gender and age group audiences [...]

Online retailer 1-800-Contacts has sued a rival company over that rival’s purchase of an online search term that cuts a bit close to home,
reports MediaPost.
The suit was filed in a Utah court against LensWorld over its purchase of “1-800-contacts” as a keyword triggering a LensWorld search ad.
1-800-Contacts is arguing that the use of [...]