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	<title>Critical Exposure &#187; Copywriting</title>
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		<title>Why your &#8220;about us&#8221; page matters</title>
		<link>http://blog.criticalexposure.com/2008/06/06/why-your-about-us-page-matters/</link>
		<comments>http://blog.criticalexposure.com/2008/06/06/why-your-about-us-page-matters/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 11:17:07 +0000</pubDate>
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				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[about us tactics]]></category>
		<category><![CDATA[copyrighting]]></category>
		<category><![CDATA[web site conversion]]></category>

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		<description><![CDATA[The buying cycle includes at least four distinct phases. Each involves important information about your company and its products and services.
This is why you can&#8217;t overlook the importance of your &#8216;About Us&#8217; pages, especially during the key negotiation phase. Although it might not solely make a purchase, a bad &#8216;About Us&#8217; page can definitely stop [...]]]></description>
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