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Archive for 'conversion tips'

What it means to artist websites now that Google can index Flash content.

Historically, much of the Flash-based content on the web has been unavailable in search results due to search engines inability to extract content, such as text and links, from Flash (SWF) files. This situation has been frustrating for web developers and artists alike who have tried to come up with workarounds to help get search [...]

Reducing sales friction online

I was catching up on email and had the following persuasive element used by cafepress.com brought to my attention today. 

This is an awesome example for how to address concerns clothes buyers might have who are worried about both how a shirt might fit and how thick or thin a shirt is that they are buying. As someone who [...]

Tips to improve your company’s image through E-mails and Voicemails‏

I saw a great article by the Professional Photographers of America today, which I thought I’d share some of the key points that they brought up on how to stop losing leads at the beginning of your sales process. 
 
While it’s the big things like the quality of your products and services or your pricing policies that [...]