Upcoming Webinars

All times in Eastern Time Zone

Maximizing Your Membership

A FREE Member-only webinar with PPA Staff
(click link above for upcoming dates and times)

How to Measure Success:
Key Findings from the New PPA Benchmark Survey

January 19th @ 12pm –
Free Benchmark Series Webinar

with Ann Monteith & Scott Kurkian
Free & exclusive to PPA Members

Why are some studios so much more profitable than others? How much of every dollar your studio brings in should you be spending to grow your business, and how much should you expect to keep as bottom line profit?

PPA’s latest Financial Benchmark Survey gives us a way to measure success and get the answers. It provides a snapshot of the financial performance of both retail and home-based photography businesses, provides insight into what top-performing studios are achieving, and exposes some serious issues that every photographer needs to consider as they contemplate long-term strategies.

Don’t miss an opportunity to hear first-hand from industry financial guru Ann Monteith who will highlight the findings, and offer her insights into what they tell us about the challenges and opportunities for photography business owners today

Meeting the PPA Benchmark: Top-performing Retail Studios Tell Us How They Did It

January 25th @ 4pm - Benchmark Series Webinar – $39 for PPA Members

Scott Kurkian with Eric Anundi, Meridith Walters & Carolle Dachowski
$39 for PPA Members
Click above to register or call 800-786-6277

PPA’s latest Benchmark Survey showed that retail studios continue to have a difficult time keeping both their general expenses and cost of sales in line with the benchmark. The unfortunate result, even for many high grossing studios, is low profitability.

We’ll hear from a group of top-performing retail studios who will speak candidly about how they have met the challenges of keeping costs down and achieved impressive bottom line profitability. They’ll share their strategies for streamlining tasks, sales training, hiring a sales rep, selling incentives, and new product ideas that have helped them to achieve business success.

What Can The Benchmark
Tell You About Your Business?

January 27th @ 4pm - Free Benchmark Series Webinar

with Scott Kurkian & Bridget Jackson
Free & exclusive to PPA members

PPA’s Studio Management Services team has created a suite of nifty online tools to answer some of the critical questions that member studios often ask about their finances and their business plans: Can I afford a retail space? Is my marketing effective? Is my workflow efficient? How do I compare overall to the Benchmark?

Our interactive tools will guide you step-by-step to enter key financial data, and then calculate how your studio measures up to the benchmark to help you determine the answers.

Scott and Bridget will do live critiques of a selection of studio financial reports to demonstrate how delving into the numbers can help you “diagnose” issues that arise when recommended benchmarks are not being met.

This webinar will give you the jumpstart you need to start looking at your studio’s numbers, with PPA’s new online tools to help, and how to apply what you learn to become more profitable.

Meeting the PPA Benchmark:
Top-performing Home-based Studios Tell Us How They Did It

February 1st @ 4pm
- Benchmark Series Webinar – $39 for PPA Members

Ann Monteith with Steve Ho, Angela Weedon & Carrie Koster
$39 for PPA members
Click above to register or call 800-786-6277

Home-based studios starred in the new PPA Benchmark Survey, outperforming retail locations on profitability by keeping their cost of sales and general expenses low. In fact, the top-performing group in our Survey achieved an astounding 48% bottom line profitability – far surpassing the 35% Benchmark!

Our panel of top-performing home studio owners will share their stories, and speak about the obstacles that they have overcome. They’ll address how to effectively separate home from work, how they can price and sell out of a home studio environment, and keep their costs down.

Are You Really Ready for Retail Space?

February 22nd @ 4pm - Benchmark Series Webinar – $39 for PPA Members

with Scott Kurkian & Julia Woods
$39 for PPA members
Click above to register or call 800-786-6277

Dreaming about moving your home studio into a beautiful retail space? Trying to decide whether to buy, build, or renovate that dream space? If so, hold everything! Don’t take another step until you learn the retail space realities you must face:

* Buying vs. leasing
* Pitfalls of renovating
* How to make decisions as a business person (not as an artist)
* Warning signs that your business is controlling you instead of you controlling your business

Too many photographers make the leap into retail space without having a realistic financial plan in place. From a risk standpoint, it’s potentially the most disastrous move you can make for your business. Don’t leave your future to chance! Attend this webinar to find out what you need to know before making this monumental decision – it could save you thousands (or hundreds of thousands!) and protect the future of your business.