Inside Secrets for Using Blogs Effectively in Your Marketing Mix

Inside Secrets for Using Blogs Effectively in Your Marketing Mix.

Blogging goes far beyond just typing up a post and pressing “publish.” There’s an etiquette to what you post, a few unwritten rules to how you post it, and plenty of ways to improve on the impact your blog makes on the community overall. This isn’t a place to post press releases. It’s a chance for conversations. A blog isn’t your only place on the web. It’s where you start before reaching out and engaging others to build relationships and potential customers.

Learn seven first moves for blogging that will separate you from the junk pile. Explore how to be a good blogging “citizen,” and learn which landmines to avoid. Understand how to get your blog noticed by more people, and how to turn those interactions into potential pipelines for expanding your reach.

We’ll discuss the specifics of blogging, from starter moves to some expert tips that will improve the impact your blogging has on building a community experience. You’ll learn how to “listen” to other blogs, and understand how you might respond to what you get out there. We’ll cover a simple blogging policy for your workspace, understanding that if companies as large and as public as Microsoft can do it, you can too.

You Will Learn:

• Blogging basics, including storytelling, promoting comments, and some technology factors to consider.

• Expert tips on how to grow your readership, extend your network, and collaborate your way into more fulfilling online experiences.

• A simple corporate blogging policy.

• The art of bank-shot conversational marketing.

• Five land-mines and how to avoid them.

Presenters: Chris Brogan - creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.

Chris’s current role is providing information and services to business customers around their Technology and Social Media needs. His focus is on technologies like virtualization, unified communications, social media strategies, content management, data warehouse technologies, and more. He shows businesses how to reduce operating expenses, improve workflow, simplify
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he’s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors.

Chris blogs, writes articles, and makes media of all kinds at [chrisbrogan.com]. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.

Chris’s current role is providing information and services to business customers around their Technology and Social Media needs. His focus is on technologies like virtualization, unified communications, social media strategies, content management, data warehouse technologies, and more. He shows businesses how to reduce operating expenses, improve workflow and simplify.

Additional Presenter – Joelle Thompson – Partner Marketing Manager

Microsoft has some great free training videos for solution providers to help businesses improve on their marketing efforts. I’ve embedded some select ones here, but you can view the entire collection at http://www.msdev.com.