How to Write Copy that Works

Creating Content that Builds Business
Want to attract customers and build your organization’s reputation for service and expertise? You need sales and marketing communication materials that address the needs, values and expectations of your market. Compelling content engages prospects and establishes credibility. In short, content is king. But where will your content come from? And how will you shape it for maximum impact? This seminar gives you the tools you need – even if you haven’t written a paragraph since graduation.

You will learn:

• How to create sales collateral customers will want to read, keep and share
• How to develop credible case studies in three easy steps
• How to craft compelling headlines for brochures, articles and press releases
• How to source story ideas from non-marketers in your organization
• Simple article formulas even non-writers can master

About the presenter: Jonathan Kranz is a senior contributor at MarketingProfs and author of Writing Copy for Dummies. He writes advertising, direct marketing and public relations materials for clients in a wide variety of industries. Among his long list of B2B clients are: American Express, Cisco, Dell Computer, Groove Networks, Intuit, Pitney Bowes, NCR and Surebridge. Jonathan has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University. He is also a senior contributor at MarketingProfs (www.marketingprofs.com)

This seminar is designed for partners with an intermediate level of marketing knowledge and experience. This means you regularly conduct proactive marketing campaigns rather than relying solely on referrals and word-of-mouth for new business. Please attend this seminar to gain more expertise in creating content that builds business.

Microsoft has some great free training videos for solution providers to help businesses improve on their marketing efforts. I’ve embedded some select ones here, but you can view the entire collection at http://www.msdev.com.