Your brand is your company’s most valuable asset. In this seminar, you will learn how to get the most value from this asset. Successful brands are authentic, differentiated and consistent. We will show you how to understand your organization’s brand–and how to build a plan to strengthen and nurture your brand with everything you do. We’ll also touch on how you can leverage the brand value of Microsoft to stand out from the competition and attract your ideal customers.
You will learn:
•How to understand your brand differentiation
•The three steps to building a winning brand
•The biggest branding mistakes companies make
•Five low-cost brand building activities you can implement right away
•How to use your brand as your company’s guiding philosophy
•How to augment your brand with Microsoft brand attributes
This seminar is designed for partners with an intermediate level of marketing knowledge and experience. This means you regularly conduct proactive marketing campaigns rather than relying solely on referrals and word-of-mouth for new business. Please attend this seminar to gain more expertise in lead generation campaign planning and execution
Microsoft has some great free training videos for solution providers to help businesses improve on their marketing efforts. I’ve embedded some select ones here, but you can view the entire collection at http://www.msdev.com.
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