Are you wondering how to craft the highest impact communications for business and consumer audiences? If so, don’t miss this clinic. A direct marketing expert will comment on a dozen marketing campaigns submitted by Microsoft ISVs. Campaigns include letters, postcards and dimensional mail, and email (solo email and electronic newsletters). Ruth will show you the samples, discuss the campaign strategy and background, and then analyze the effectiveness in terms of copy and design. You will have a complete picture of what worked, what didn’t and why.
You will learn:
- The fundamental principles of direct marketing creative strategy
- The essential “rules” of consumer response from decades of testing
- Secrets for winning headlines, body copy and letter formats
- New rules for migrating the direct marketing message from letters to email
- What works and what doesn’t from a dozen current campaigns, and insight into where they are successful, and where they still need work.
This seminar is designed for Partners with an intermediate level of marketing knowledge and experience. This means you regularly conduct proactive marketing campaigns rather than relying solely on referrals and word-of-mouth for new business. Please attend this seminar to gain more expertise in maximizing the effectiveness of your Web site’s content.
Microsoft has some great free training videos for solution providers to help businesses improve on their marketing efforts. I’ve embedded some select ones here, but you can view the entire collection at http://www.msdev.com.
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