Traffic to your website is a good thing. However, if you don’t have a clear call to action that you want your visitors to take when they arrive at your site, you are letting a potentially large revenue building opportunity slip through your fingers.
As a business owner – you should have at least one of the following actions in mind:
- Directly purchasing a product online from your site
- Contacting you electronically (either via email or a web form)
- Contacting you by telephone
- Registering for a newsletter or online community
- Physically walking to your store/shop and making a purchase
What you need to ask yourself is, “Which of these do I need my customers to do?”. Remember that potential customers may not be fully ready to buy, so you need to make sure there are ways for them to either get in touch with you or even just join your newsletter and let the process of getting to know your company and build trust over time to ultimately convert into a paying customer.
Once you’ve determined what this is, work with your web designer and copywriter to build both your website design and website sales copy with that purpose in mind.
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