The very first branding activity a business owner usually does is to get a logo for his company. For that, he searches for any suitable designer who can design a perfect logo for him. Internet has made it easy to find any suitable designer, but the problem is that how to evaluate and compare among available alternatives.
People usually hire a freelance logo designer or an online logo design company. There are several advantages and disadvantages of hiring any of them, but better option is to hire one that has more advantages than disadvantages. Thus, we will see the advantages and disadvantages of hiring a freelance logo designer or an online design company, which certainly helps you to choose a suitable designer for your business.
COST
• Freelance designers are very cost effective
• Online logo design companies are also very cost effective according to the package you select.
EXPERTISE
• Usually, in case of freelancers, you find amateurs who don’t have enough expertise in graphic designing. However, professional logo designers are also available but they are very few.
• Online logo design companies hire professional and expert designers, who already have reasonable background in logo and graphic designing.
CREDIBILITY
• Freelance designers are mostly home based people. There are chances that they may disappear in between your logo design project. Moreover, you can’t take legal action against them if you come under the trademark infringement because they don’t provide you the address of their physical location.
• Online logo design companies are registered companies and provide you their physical address when you visit their website. Therefore they can’t runaway in between the project. You can find them anytime even after your project has been finished.
CREATIVITY
• If you have chosen to work with any freelance designer, just keep in mind that only one designer will be working on your project; therefore you can’t get enough creativity and freshness with single mind.
• Online design companies have many designers who work together with your single project; therefore you can find high level of creativity in their designs.
NUMBER OF CONCEPTS
• Freelance designers provide you several numbers of initial concepts.
• They also provide you several numbers of initial design concepts depending on the package you select.
TURNAROUND TIME
• They provide you minimum turnaround time as compared to other design companies.
• Online logo design companies provide minimum as well as fixed turnaround time, and deliver your work at the promised time.
CUSTOMER SUPPORT
• There is no customer support in case of freelancers.
• 24/7 customer support services are provided by the online design companies through every possible channel.
Author bio:
This is guest post from Ben Johnson of
Logoinn, custom logo design service provider based in UK.
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