One of my clients sent me a note last week after the completion of his web site project that said, “thanks for the great website, I got lucky”.
While definitely a complement, it speaks to the relative lack of trust out there in consumers buying products and services exclusively online. So with that, what are you doing to prove that your organization (and website) is credible and trustworthy in the eyes of your potential clients?
Some of the basics every business website should look to have are:
- Testimonials from past and current clients.
- Show some examples of your work. If it’s an art print, see if a few of your customers would send you a picture of your work hanging in their home.
- Detailed information from a customers perspective on the products and services you offer with good quality picture(s) to provide additional visual information if applicable,
- Answers to frequently asked questions. This not only helps prove that you’ve done this before in the client’s eyes, but it’s also one less question you have to answer in your sales process.
- Have a contact us page that not only provides options on how to contact you but also sets expectation on when they should expect a response.
- Having third party verifications can help as well, like having an accreditation by the better business bureau, if you selling directly on your website a security verification service like hacker safe may make sense, or showing your affiliation with organizations within your niche – like we do with the artist community with both the PPA and WPPI.
Even with all of these “signs of trustworthiness”, you have to then back them up with being responsive and helpful to your potential customers when they do contact you and ultimately fulfill their order in a timely manner when they purchase your products and services…but that’s the easy part, right?
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