I recently noticed that there seems to be a growing trend for professional artists to have “relaxing” music played while visitors view their website.  I think this resurgence of having music on your website, comes from people believing that everyone has a boardband connection, which of course is not true. This is similar to what happened with personal web sites [...]

I was catching up on email and had the following persuasive element used by cafepress.com brought to my attention today. 

This is an awesome example for how to address concerns clothes buyers might have who are worried about both how a shirt might fit and how thick or thin a shirt is that they are buying. As someone who [...]

Economic waves rise and fall and Internet retailers are as vulnerable to capsizing as any business. Why do some local businesses seem to ride it out more easily than others? What can you do to help your business stick around until the next break in the storm? It’s time take a look at the many [...]

I saw a great article by the Professional Photographers of America today, which I thought I’d share some of the key points that they brought up on how to stop losing leads at the beginning of your sales process. 
 
While it’s the big things like the quality of your products and services or your pricing policies that [...]

The buying cycle includes at least four distinct phases. Each involves important information about your company and its products and services.
This is why you can’t overlook the importance of your ‘About Us’ pages, especially during the key negotiation phase. Although it might not solely make a purchase, a bad ‘About Us’ page can definitely stop [...]

Domain Name - Buying and Selling a Domain Name
Over the past several years there has been a boom in domain name speculation, and as a result, it is very possible that the domain name you want is no longer available. If you have searched for every possible domain name you can think of, only to [...]