Archive for May 16th, 2008
Being Upfront About Pricing Can Help Vendors Convert Prospects
I saw the following chart this morning from MarketingSherpa, which backs up a position I’ve held for a long time when it comes to pricing. There is a belief out that if you release your pricing, it could scare off a prospect, be matched, bettered, or negotiated down. Thus marketers would rather force the prospect to reach [...]
Posted: May 16th, 2008 under Pricing Considerations.
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