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Archive for May 16th, 2008

Being Upfront About Pricing Can Help Vendors Convert Prospects

I saw the following chart this morning from MarketingSherpa, which backs up a position I’ve held for a long time when it comes to pricing.  There is a belief out that if you release your pricing, it could scare off a prospect, be matched, bettered, or negotiated down.  Thus marketers would rather force the prospect to reach [...]