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Archive for May, 2008

Two views on how to handle delivery issues

I’ve been following an interesting thread on how to deal with delivery issues with item sold online that I thought would be appropriate to share. Below are the experiences of two vendors in how they have chosen to deal with the challenges of shipping and confirming delivery of their products.
We (John Wagner of Jewelex.com) uses the [...]

Buyers Don’t Always Tell the Truth on Registration Forms

Do prospects lie on registration forms? Of course, they do … but just how much? Creating a lead generation form that balances your need for information and high-quality leads requires thinking of it as a transaction
In our latest Chart of the Week, we look at what personal information tech buyers are willing to give up [...]

What you need to know to price your artwork

Attempting to put a price on your work is one of the hardest tasks there is. To do it properly, you have to remove your emotions about your creation and view it solely as a commercial product. You must then assess objectively how it compares with other similar art, consider why they should cost more [...]

Being Upfront About Pricing Can Help Vendors Convert Prospects

I saw the following chart this morning from MarketingSherpa, which backs up a position I’ve held for a long time when it comes to pricing.  There is a belief out that if you release your pricing, it could scare off a prospect, be matched, bettered, or negotiated down.  Thus marketers would rather force the prospect to reach [...]

Displaying Photography on the Web

Getting Started
When deciding to display your photography online, there are a number of considerations that need to be taken into account as presenting imagery on the web. What I will cover today is image scan quality, the dimensional size of the image, and the impact of image file formats.
Image Scan Quality
Resolution is the image quality [...]