Archive for January 18th, 2008
In the News: 1-800-Contacts sues rival over keyword buy
Online retailer 1-800-Contacts has sued a rival company over that rival’s purchase of an online search term that cuts a bit close to home,
reports MediaPost.
The suit was filed in a Utah court against LensWorld over its purchase of “1-800-contacts” as a keyword triggering a LensWorld search ad.
1-800-Contacts is arguing that the use of [...]
Posted: January 18th, 2008 under PPC Ads.
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