Resource Center for Artists and Small Businesses

This blog was put together to consolidate the latest web related information, webinars, events, and best practices guides that both artists and small businesses need to be aware of when running an online website and overall business.

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Inside Secrets for Using Blogs Effectively in Your Marketing Mix

Inside Secrets for Using Blogs Effectively in Your Marketing Mix.
Blogging goes far beyond just typing up a post and pressing “publish.” There’s an etiquette to what you post, a few unwritten rules to how you post it, and plenty of ways to improve on the impact your blog makes on the [...]

How to Write Copy that Works

February 15, 2010

Creating Content that Builds BusinessWant to attract customers and build your organization’s reputation for service and expertise? You need sales and marketing communication materials that address the needs, values and expectations of your market. Compelling content engages prospects and establishes credibility. In short, content is king. But where will your [...]

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12 Direct Marketing Campaigns Up Close

February 15, 2010

Are you wondering how to craft the highest impact communications for business and consumer audiences? If so, don’t miss this clinic. A direct marketing expert will comment on a dozen marketing campaigns submitted by Microsoft ISVs. Campaigns include letters, postcards and dimensional mail, and email (solo email and electronic newsletters). Ruth [...]

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How to Build a Winning Brand

February 15, 2010

Your brand is your company’s most valuable asset. In this seminar, you will learn how to get the most value from this asset. Successful brands are authentic, differentiated and consistent. We will show you how to understand your organization’s brand–and how to build a plan to strengthen and nurture your brand with everything you do. [...]

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How Smart Marketers Craft Compelling Offers

February 15, 2010

In direct marketing, it is often said that a dynamic offer can succeed even if your copy and creative are weak. But you cannot stop at the offer alone. The offer is tightly tied to the Call-to-Action, which tells your prospect or customer exactly what you want them to do, and how to get what [...]

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